‘AAO KAREIN CHEENI KUM’ this was the tagline of a 2 minute short video shared by Micromax’s CEO and co-founder Rahul Sharma on 23rd October,2020. Through that video he announced the official comeback of Indian mobile brand Micromax after a good 2-3 years of long silence.
Micromax an Indian smartphone company headquartered in Gurugram, Haryana, India was established in March, 2000 as an IT software company operating in the embedded devices domain. It later entered mobile handset business and really shook the market by making handsets in the low-cost feature phone segment in India. By 2010, the company was one of the largest domestic companies in the country, and by 2014 it achieved the place of tenth largest smartphone vendor in the world. But since Q4 of 2015 the company suffered decreasing revenue and almost got lost by the stiff competition from Chinese companies that started penetrating in Indian market. The company had launched only 1 mobile in 2018, and not a single one in 2019.
From mid-2020, there were rumors of the much awaited comeback from Micromax, but the market competition was definitely not favouring the cause. On 16th June, 2020 the fight between Indian and Chinese soldiers in the Ladakh border in which 20 Indian soldiers were martyred, suddenly brought a massive wave of Anti-China sentiment throughout the entire country and suddenly people started looking for Non-Chinese alternatives of different products in the market, which is absolutely right from the countrymen’s point of view.
Since then our Government also started taking a lot of steps against China starting from banning apps to pushing Indian companies for their growth, and all these opened the much awaited shine of light that our dear Micromax was looking for very badly.
After announcing on 23rd October, the company launched two smartphones under it’s whole new IN branding named as Micromax IN Note 1 and IN 1B. These are really the best from every angle at it’s price segment and that’s why all of it’s available stock have got pre-booked within 24 hours of pre-booking window, while the phone will go on sale from 26th November through flipkart.com .
Here are number of reasons why we also recommend you to buy these smartphones if you are planning to buy one.
#Features:- There have been a number of Indian smartphone brands selling their mobiles even a couple of years ago, but as soon as foreign brands started penetrating in the market they all got lost mainly due to it’s poor features that were offered at a lot higher price than it’s rivals in the market. But, this time Micromax is offering great features at a very low price tag, even lower than all its Chinese rivals in the market.
#2. Stopping the money to go to our rival neighbour country:- Why should you buy a product and allow your money to go to the country who killed our brave soldiers through a cowardish fight and is constantly trying to acquire parts of our dear motherland illegaly? We should always buy product of our own country’s brands to try and keep the money in our country itself, only then we can and will definitely grow together as a country.
#3.Creating job opportunity:- Micromax already has more than 20,000 employees in the country and is constantly working on women empowerment by offering a lot of jobs to women continuously. If we keep supporting the brand it will definitely create more and more job opportunities for our fellow countrymen that is very badly required at the current situation.
Followings are the highlighting features of the two mobiles and their links with the links of it’s rivals in the market. Go through those and decide whether you will buy these wonderful offerings from and Indian company or not…....
Micromax IN 1B:-
Price- 6,999 (2GB+ 32GB variant)
7,999 (4GB+64GB variant)
Display- 6.52 inch HD+ display.
RAM & ROM- 2GB & 32GB, 4GB&64GB
Rear camera- 13MP+2MP
Front camera- 8MP
Processor- Mediatek Helio G35, Stock Android.
Battery- 5000 mAh, 10 Watt USB Type-C charging.
Colour options- Purple, Blue.
It’s current rivals in the market are-
Infinix Smart 4 Plus:- https://www.flipkart.com/search?q=infinix+smart+4+plus&as=on&as-show
Micromax IN Note 1:-
Price- 10,999 (4GB+ 64GB variant)
12,499 (4GB+128GB variant)
Display- 6.67 inch FHD+ display.
RAM & ROM- 4GB & 64GB, 4GB&128GB
Rear camera- 48MP+5MP+2MP+2MP
Front camera- 16MP
Processor- Mediatek Helio G85, Stock Android.
Battery- 5000 mAh, 18W fast charging USB Type-C.
Colour options- Green, White.
It’s current rivals in the market are-
Realme Narzo 20 Pro:- https://www.flipkart.com/search?q=realme+narzo+20+pro&sid=tyy%2C4io&as=on&as-show